Prof. Dr. Peter Stücheli-Herlach is a professor of organizational communication and the public sphere at the Zurich University of Applied Sciences (ZHAW) and co-founder of the Digital Discourse Lab at the same university. His research focuses on leadership, management and counseling communication, political communication, particularly in the areas of government, administration, energy, health and culture, as well as public storytelling and message design. He is developing a strategy for the Swiss Sepsis Program to raise public awareness of sepsis in Switzerland.